{"id":20417,"date":"2022-04-18T15:30:24","date_gmt":"2022-04-18T12:30:24","guid":{"rendered":"https:\/\/www.nonguvernamental.org\/?p=20417"},"modified":"2022-04-18T15:30:24","modified_gmt":"2022-04-18T12:30:24","slug":"economia-circulara-devine-parte-din-definitia-viitorului-in-business","status":"publish","type":"post","link":"https:\/\/www.nonguvernamental.org\/csr\/economia-circulara-devine-parte-din-definitia-viitorului-in-business\/","title":{"rendered":"Economia circular\u0103 devine parte din defini\u021bia viitorului \u00een business"},"content":{"rendered":"<p><strong>Pe fondul accesului tot mai limitat la resurse naturale \u0219i al provoc\u0103rilor generate \u00een \u00eentreaga lume de efectele schimb\u0103rilor climatice, tema unei economii mai atente la mediu \u0219i mai sustenabile este tot mai prezent\u0103 at\u00e2t \u00een discursul autorit\u0103\u021bilor &#8211; deciden\u021bi de politici publice, c\u00e2t \u0219i al operatorilor economici. <\/strong><\/p>\n<p>Asociat dezvolt\u0103rii durabile, conceptul economiei circulare este tot mai des privit ca o p\u00e2rghie de progres sustenabil care devine dominant \u00een segmentul de business \u0219i, totodat\u0103, \u00een tiparele de consum c\u0103tre care se \u00eendreapt\u0103 consumatorii moderni. Economia circular\u0103 a devenit parte din defini\u021bia viitorului \u00een business.<\/p>\n<p>Component\u0103 de baz\u0103 a dezvolt\u0103rii durabile, economia circular\u0103 implic\u0103 o serie de concepte precum partajarea, \u00eenchirierea, reutilizarea, repararea, recondi\u021bionarea \u0219i reciclarea materialelor \u0219i a produselor. Aceast\u0103 abordare are ca efect extinderea ciclului de via\u021b\u0103 al produselor \u0219i optimizarea consumului de materii prime \u0219i energie, precum reducerea la minimum a cantit\u0103\u021bii de de\u0219euri generate, reducerea amprentei de carbon \u0219i un demers mai prietenos cu mediul.<\/p>\n<h5>Ce este conceptul 10 R \u0219i unde \u00eel g\u0103sim deja aplicat \u00een modelele de business?<\/h5>\n<p>\u00cen cazul economiei circulare, vorbim de un model integrativ, bazat pe ecoinovare s\u0326i ecoproiectare, caracterizat prin conceptul 10 R:<\/p>\n<ul>\n<li>R1 &#8211; Refuzarea se refera\u0306 la a face un produs redundant prin renunt\u0326area la funct\u0326ia pe care acesta o ofera\u0306. De exemplu op\u021biunea de a refuza s\u0103 folose\u0219ti ma\u0219ina proprie \u00een deplas\u0103rile urbane sau \u00een naveta zilnic\u0103 spre \u0219i dinspre serviciu, opt\u00e2nd pentru transportul \u00een comun sau un serviciu de sharing. Acest concept a generat modele de business disruptive, precum Uber, WeWork \u0219i, \u00een general, tot ecosistemul corporativ colaborativ. Sau un alt exemplu din industria ospitalit\u0103\u021bii &#8211; AirBnb sau modelul propus de ByHours, care maximizeaz\u0103 utilizarea capacit\u0103\u021bii de cazare nefolosite \u00een hoteluri.<\/li>\n<li>R2 &#8211; Rega\u0302ndirea se refera\u0306 la intensificarea utiliza\u0306rii unui produs, spre exemplu, prin partajarea produsului. \u00cel reg\u0103sim ca model \u00een trendurile din industria alimentar\u0103, de exemplu, la demersul colaborativ menit s\u0103 reduc\u0103 utilizarea ambalajelor de unic\u0103 folosin\u021b\u0103 \u0219i migrarea spre ambalajele reutilizabile, pentru a reduce cantita\u0306\u021bile de de\u0219euri.<\/li>\n<li>R3 &#8211; Reducerea se refera\u0306 la cres\u0326terea eficient\u0326ei i\u0302n producerea sau utilizarea produsului, consuma\u0302nd mai put\u0326ine resurse naturale. E un exemplu pe care \u00eel \u00eent\u00e2lnim \u00een industria auto unde presiunea pe reducerea consumului de carburan\u021bi a intensificat inova\u021bia \u0219i lansarea cu succes a modelelor electrice. E un concept folosit, de asemenea, \u00een automatizarea proceselor de produc\u021bie care duc la eficientizare \u0219i un consum mai redus de energie sau de materii prime. \u00cel reg\u0103sim \u00een construc\u021bii, \u00een conceptul cl\u0103dirilor pasive, pe segmentul reziden\u021bial \u0219i de birouri.<\/li>\n<li>R4 &#8211; Reutilizarea se refera\u0306 la orice operat\u0326iune prin care produsele sau componentele care nu au devenit des\u0326euri sunt utilizate din nou, i\u0302n acelas\u0326i scop pentru care au fost concepute. E un model aplicat, de exemplu, \u00een dotarea anumitor unit\u0103\u021bi de produc\u021bie de diverse bunuri prin achizi\u021bion\u0103ri de echipamente second-hand \u00een stare bun\u0103.<\/li>\n<li>R5 &#8211; Repararea se refera\u0306 la recondi\u021bionarea sau i\u0302ntret\u0326inerea produsului defect, astfel i\u0302nca\u0302t acesta sa\u0306 poata\u0306 fi utilizat cu funct\u0326ia sa init\u0326iala\u0306. Un model pe care \u00eel g\u0103sim aplicat de la zona de retail vestimentar, \u00een demersul de re-fashion creativ, la cel de utilizare tot mai extensiv\u0103 a imprim\u0103rii 3D, care permite repararea unor lucruri vechi care nu mai au piese de schimb disponibile.<\/li>\n<li>R6 &#8211; Refacerea se refera\u0306 la restaurarea unui produs vechi s\u0326i actualizarea lui. Cele mai bune modele de aplicare pot fi g\u0103site tot \u00een sectorul auto, unde un design de baz\u0103 adecvat permite unei ma\u0219ini diesel sau pe benzin\u0103 s\u0103 poat\u0103 fi transformat\u0103 tehnic \u00een ma\u0219in\u0103 electric\u0103.<\/li>\n<li>R7- Refabricarea se refera\u0306 la i\u0302ncorporarea unor pa\u0306rt\u0326i ale produsului aruncat i\u0302n alt produs cu aceeas\u0326i funct\u0326ie. Din laptopurile \u0219i calculatoarele vechi sunt recuperate piese pentru a crea produse renovate care pot fi donate ulterior \u0219colilor.<\/li>\n<li>R8 &#8211; Reorientarea se refera\u0306 la i\u0302ncorporarea produsului aruncat sau a unor pa\u0306rt\u0326i din el i\u0302ntr-un nou produs, cu funct\u0326ie diferita\u0306. De exemplu, h\u00e2rtia, plasticul, metalul, lemnul \u0219i alte materiale r\u0103mase din procesele de fabrica\u021bie pot fi reutilizate pentru a fabrica diverse alte obiecte, de la mobilier, la ambalaje \u0219i recipien\u021bi sau produse creative, \u00een loc s\u0103 ajung\u0103 la gunoi.<\/li>\n<li>R9 &#8211; Reciclarea se refera\u0306 la orice operat\u0326iune de valorificare prin care des\u0326eurile sunt transformate i\u0302n produse, materiale sau substant\u0326e pentru a-s\u0326i i\u0302ndeplini funct\u0326ia lor init\u0326iala\u0306 sau pentru alte scopuri. \u00cel g\u0103sim \u00een industria de reciclare a de\u0219eurilor electrice \u0219i electronice (DEE), a PET-urilor, a sticlei \u0219i h\u00e2rtiei etc.<\/li>\n<li>R10 &#8211; Recuperarea se refera\u0306 la incinerarea de materiale s\u0326i recuperarea de energie. \u00cent\u00e2lnim modelul \u00een industria cimentului, unde arderea de\u0219eurilor este folosit\u0103 \u00een procesul de fabrica\u021bie sau \u00een arderea materialelor nereciclabile pentru a ob\u021bine energie. Alte exemple ar fi folosirea ferestrelor pentru a colecta energie termic\u0103 sau a pavajelor cinetice, care pot fi instalate \u00een sta\u021biile de metrou pentru a colecta energie de la oamenii care trec pe acolo.<\/li>\n<\/ul>\n<p>\u201eImplementarea modelului economiei circulare \u00een Rom\u00e2nia, un concept tot mai dezvoltat \u00een Uniunea European\u0103, este abia la \u00eenceput, no\u021biunea nefiind \u00eenca\u0306 \u00een\u021beleas\u0103 \u00een mod corespunza\u0306tor la nivelul societ\u0103\u021bii rom\u00e2ne\u0219ti. Cu toate acestea, exist\u0103 un poten\u021bial important de a dezvolta proiecte de economie circular\u0103 \u00een urm\u0103torii ani, \u00een special prin prisma necesit\u0103\u021bii aplic\u0103rii reglement\u0103rilor europene \u00een domeniu \u0219i a prevederilor Strategiei Na\u021bionale a Rom\u00e2niei privind Economia Circular\u0103\u201d, declar\u0103 Florian Burnar, Senior Consultant, EY Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe fondul accesului tot mai limitat la resurse naturale \u0219i al provoc\u0103rilor generate \u00een \u00eentreaga lume de efectele schimb\u0103rilor climatice, tema unei economii mai atente la mediu \u0219i mai sustenabile este tot mai prezent\u0103 at\u00e2t \u00een discursul autorit\u0103\u021bilor &#8211; deciden\u021bi&hellip;<\/p>\n<a class=\"more-link\" href=\" https:\/\/www.nonguvernamental.org\/csr\/economia-circulara-devine-parte-din-definitia-viitorului-in-business\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":20418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[60],"tags":[8020,12,4976,3668,293],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Economia circular\u0103 devine parte din defini\u021bia viitorului \u00een business &ndash; 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Modele de economie circular\u0103\u201d, o serie de videoreportaje \u00een care vor fi prezentate exemple de bune practici de trecere de la un model de business liniar la unul circular. Campania se adreseaz\u0103 \u00een special\u2026","rel":"","context":"In &quot;CSR&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2024\/04\/63.-https___f684203d98d7127b30c9b4c5d6788cbd.cdn_.bubble.io_f1666778657324x273220380868000040_Original.jpeg?fit=512%2C512&quality=99&ssl=1","width":270,"height":""},"classes":[]},{"id":24049,"url":"https:\/\/www.nonguvernamental.org\/csr\/solutii-pentru-viitor-prezentate-de-specialistii-de-top-in-economie-circulara-si-finantari-de-mediu-la-climate-change-summit\/","url_meta":{"origin":20417,"position":1},"title":"Solu\u021bii pentru viitor prezentate de speciali\u0219tii de top \u00een economie circular\u0103 \u0219i finan\u021b\u0103ri de mediu la Climate Change Summit","date":"06\/09\/2023","format":false,"excerpt":"Vojtech Vosecky, specialist \u00een economie circular\u0103 multipremiat, \u0219i Ingmar Juergens, expert \u00een domeniul economiei climatice \u0219i al finan\u021belor durabile, vor urca pe scena Climate Change Summit. Cel mai mare eveniment din Europa Central\u0103 \u0219i de Est dedicat schimb\u0103rilor climatice, cu focus pe identificarea solu\u021biilor aplicabile \u00een multiple sectoare, are loc\u2026","rel":"","context":"In &quot;CSR&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2023\/09\/13.-Climate-Change-Summit-CP-.png?fit=1200%2C901&quality=99&ssl=1","width":270,"height":""},"classes":[]},{"id":22620,"url":"https:\/\/www.nonguvernamental.org\/csr\/activitatile-companiei-rottaprint-mizeaza-pe-sustenabilitate\/","url_meta":{"origin":20417,"position":2},"title":"Compania Rottaprint mizeaz\u0103 pe sustenabilitate","date":"24\/02\/2023","format":false,"excerpt":"Anul 2022 a \u00eensemnat pentru tipografia Rottaprint finalizarea unei investi\u021bii semnificative, desf\u0103\u0219urat\u0103 \u00een cadrul unui proces cu o durat\u0103 de trei ani. Proiectul \u201dDezvoltarea de etichete inovatoare \u0219i prietenoase cu mediul\u201d reprezint\u0103 totodat\u0103 \u0219i o nou\u0103 direc\u021bie pentru companie. Suma total\u0103 a investi\u021biilor \u00een acest proiect se ridic\u0103 la 3,7\u2026","rel":"","context":"In &quot;CSR&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2023\/02\/Cristi-Nechita-Rotta-director-general-Rottaprint.jpg?fit=800%2C1200&quality=99&ssl=1","width":270,"height":""},"classes":[]},{"id":25602,"url":"https:\/\/www.nonguvernamental.org\/csr\/de-ziua-mondiala-a-reciclarii-mcdonalds-in-romania-isi-reafirma-angajamentul-fata-de-economia-circulara\/","url_meta":{"origin":20417,"position":3},"title":"De Ziua Mondial\u0103 a Recicl\u0103rii, McDonald&#8217;s\u00ae \u00een Rom\u00e2nia \u00ee\u0219i reafirm\u0103 angajamentul fa\u021b\u0103 de economia circular\u0103","date":"18\/03\/2024","format":false,"excerpt":"Premier Restaurants Rom\u00e2nia, care opereaz\u0103 restaurantele McDonald's din \u021bar\u0103, a introdus, p\u00e2n\u0103 \u00een prezent, \u00een 60% dintre restaurantele sale, co\u0219uri speciale pentru colectarea selectiv\u0103, cu scopul de a reduce de\u0219eurile generale \u0219i pentru a promova o economie circular\u0103. \u00cen plus, \u00een anul 2023, toate t\u0103vile folosite \u00een restaurante au fost\u2026","rel":"","context":"In &quot;CSR&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2024\/03\/34.-McDonalds_Ziua-Mondiala\u0306-a-Recicla\u0306rii.png?fit=1080%2C1080&quality=99&ssl=1","width":270,"height":""},"classes":[]},{"id":20572,"url":"https:\/\/www.nonguvernamental.org\/comunitate\/asociatia-csr-inaugureaza-o-gradina-pedagogica-si-organizeaza-targul-de-economie-circulara-in-cadrul-proiectului-verde-citadin\/","url_meta":{"origin":20417,"position":4},"title":"Asocia\u021bia CSR inaugureaz\u0103 o gr\u0103din\u0103 pedagogic\u0103 \u0219i organizeaz\u0103 T\u00e2rgul de Economie Circular\u0103","date":"11\/05\/2022","format":false,"excerpt":"Asocia\u021bia CSR Nest anun\u021b\u0103 inaugurarea primei gr\u0103dini pedagogice din cadrul proiectului Verde Citadin, pe un teren apar\u021bin\u00e2nd Liceului Tehnologic Barbu S. Stirbey din Buftea \u0219i organizeaz\u0103 cu aceast\u0103 ocazie, \u00een perioada 11-13 mai, T\u00e2rgul Economiei Circulare. Cele dou\u0103 componente, al\u0103turi de o a doua gr\u0103din\u0103 pedagogic\u0103 amenajat\u0103 \u00een parteneriat cu\u2026","rel":"","context":"In &quot;Comunitate&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2022\/05\/foto-1_-Verde-Citadin.jpg?fit=1200%2C900&quality=99&ssl=1","width":270,"height":""},"classes":[]},{"id":18060,"url":"https:\/\/www.nonguvernamental.org\/csr\/ro-bike-valley-programul-care-misca-romania-catre-economia-circulara-mobilitate-comunitati-active-si-stil-de-viata-sanatos\/","url_meta":{"origin":20417,"position":5},"title":"RO Bike Valley, programul care mi\u0219c\u0103 Rom\u00e2nia c\u0103tre economia circular\u0103, mobilitate, comunit\u0103\u021bi active \u0219i stil de via\u021b\u0103 s\u0103n\u0103tos","date":"16\/07\/2021","format":false,"excerpt":"Decathlon Rom\u00e2nia lanseaz\u0103 RO Bike Valley \u2013 o mi\u0219care a Rom\u00e2niei pentru o economie circular\u0103 inspirat\u0103 de biciclete, construit\u0103 pe patru piloni centrali: produc\u021bie, dezvoltare, acces \u0219i comunitate, pentru a cre\u0219te economia local\u0103, mobilitatea, comunit\u0103\u021bi active \u0219i a promova un stil de via\u021b\u0103 s\u0103n\u0103tos. Odat\u0103 cu lansarea RO Bike Valley,\u2026","rel":"","context":"In &quot;CSR&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.nonguvernamental.org\/wp-content\/uploads\/2021\/07\/KV-RO-Bike-Valley-Decathlon-Rom\u00e2nia.png?fit=1200%2C675&quality=99&ssl=1","width":270,"height":""},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/posts\/20417"}],"collection":[{"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/comments?post=20417"}],"version-history":[{"count":1,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/posts\/20417\/revisions"}],"predecessor-version":[{"id":20419,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/posts\/20417\/revisions\/20419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/media\/20418"}],"wp:attachment":[{"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/media?parent=20417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/categories?post=20417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nonguvernamental.org\/wp-json\/wp\/v2\/tags?post=20417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}